New Partnership with Uintah County and BTB Innovations Will Expand Utah's Premier Off-Road Event
- Ranch Pratt
- Nov 11, 2025
- 2 min read
Updated: Nov 30, 2025
Orem, UT – July 14, 2025 – BTB Innovations and BestOff-Road.com are proud to announce that it will officially take the reins of the Vernal Rock Rally beginning in 2026.
In partnership with Uintah County and BTB Innovations, Bestoff-road.com is set to elevate the annual off-road gathering into a premier destination event for enthusiasts across the western United States.
The Vernal Rock Rally, a longtime favorite among Jeep and off-road communities, provides access to some of Utah’s most scenic and challenging trails. This exciting transition marks a new era for the event, with Bestoff-road.com bringing its expertise in off-road retail, community-building, and event activation to expand the rally’s scope and reach.
“We’re excited to take an event as iconic as the Vernal Rock Rally and help launch it into something even bigger." Said Dana Zamalloa, Co-Founder of BTB Innovations and Best Off-Road. "With BTB Innovations and Best Off-Road driving the vision, the rally will keep everything people love while gaining the scale, energy, and impact of the Off Road America festival. We’re building not just an event, but an experience that will grow with the off-road community.”
As part of the 2026 expansion, attendees can expect:
· Improved trail opportunities with more guided routes and expanded difficulty options
· Increased vendor involvement and a stronger onsite products and services showcase
· Interactive training sessions, including Off Road U educational offerings
· More ways for new drivers and first-timers to participate safely and confidently
Bestoff-road.com also emphasizes that current volunteers and sponsors are not only welcome, but wanted and appreciated. Their support has been instrumental to the rally’s past success and remains a critical part of its future. Dedicated links will be provided for volunteer registration and sponsor participation so existing supporters can seamlessly continue with the 2026 event.
Additional details about the 2026 Vernal Rock Rally will be released later this year.
For partnership or vendor inquiries, please contact: danaz@bestoff-road.com
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